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The importance of employer branding to effective candidate attraction
Employees today are active investors in the company they choose to work with and you as an employer must build a brand that reassures their decision to invest their skill and experience in your company. That’s the core of your employer branding.
In a nutshell, your employer brand is what gets discussed about your company online, like between two friends at a coffee shop. As you cannot control what is being said about your brand it’s important for you to understand how you are perceived versus how you want to be perceived, and then to create and act on a communication plan to address the gaps.
What are the key steps to take to build a strong employer brand?
Turn your employees into brand ambassadors by creating a compelling brand promise and consistently delivering on it. Their experience should be so enriching that they always talk positively about you, even providing referrals and when/if they leave, becoming true, alumni brand ambassadors of your organization!