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This is the concern that dares not show its face! Every leader I know has asked this question – but of him/herself, and rarely, if ever in public.
The companies with the sharpest customer focus and who have made this into a market differentiator typically enjoy an above average profitability. In other words: Sharper customer focus leads to a sharper competitive edge.
Would you run a long distance with one hundred pounds of excess weight strapped to your body? No? Then why would you run through life with useless or unhelpful ideas lodged in your mind?
Cross-functional teams are being used increasingly in organizations to improve coordination of interdependent activities among specialized subunits.
Issues of low morale and productivity are onerous, volatile, and difficult to control. There is a need for management, the organization, and the individual to assist with success factors.
Imagine a time when you worked for an organization where everyone collaborated, communicated effectively and organizational politics did not exist. Do you remember that?
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